Let’s Do It Kenya Partners with TrashPockets to Launch Innovative Solution Against Cigarette Butt Littering

All is set for the launch of Trashpockets in Kenya - a reusable, odourless, fireproof and portable ashtray.

The launch being organised by Let’s Do It Kenya in collaboration with Let's Do It World Partner TrashPocket will take place on 22nd March 2021 in Nairobi Kenya.

The launch aims to introduce Trashpocket at the market for smoking accessories by reaching out to retailers and market chains for distribution and making them available for smokers to purchase at selling points of cigarettes.

Working with local retailers as well as other societal actors and by spreading the campaign widely and powerful both digitally and physically, we believe it will create interest and encourage the cigarette smokers to ask for a Trashpocket at the local stores.

“As Let’s Do It Kenya, we are always seeking new ways to implement global ideas at local level. The TrashPockets campaign is a timely intervention for Kenya, now that we already are implementing the plastic bags ban, cigarette butts are the next frontier. We believe this is a good and timely step towards eliminating cigarette butt littering,” said Christine Sayo the Founder of Let’s Do It Kenya.

“ With the Trashpocket we aim to reach out to the cigarette smokers with a tool that inspires and makes it easy and convenient to bin the butts. This is also a sanitary move that leads to clean and healthy surroundings for all. The trashpocket makes the user connected and aware about the issue, the knowing and feeling of doing it wrong when dropping the cigerette butts on the ground. About 70% of all manufactured cigarette filters end up as ground pollution! It’s urgent to change that behaviour, said Patrick Hagerman, campaign leader at the Trashpocket Team.

“ The choice of 22nd March is strategic for us in that March 22nd being world water day, we want to start off our campaign by highlighting the effects of cigarette butt littering on water bodies. We will start off in Nairobi and then spread out to the other areas of Kenya during the year as the problem of cigarette butt littering affects Kenyans in both urban and rural areas,” Oscar Wanjala, Country Coordinator Let’s Do It Kenya.