President William Ruto on Monday, October 30 presided over the launching of the the state-of-the-art East Africa Device Assembly Kenya Limited, located in Athi River.
The assembly factory was set up as a joint venture of local Mobile Network Operators and International device manufacturers
Speaking during the event, President Ruto said the plant will produce three million devices that will be 30 percent cheaper than imported ones.
"The three million devices that will be produced here will be 30 percent cheaper than if we had imported them as complete units. We have agreed with stakeholders that this phone will retail at about KSh 7,500," said Ruto.
Jammi Telkom CEO Joshua Chepkwony stated that the factory will support the Kenya Kwanza government’s agenda on digital inclusion.
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“This assembly plant will support government’s agenda to enhance digital inclusion in the country. We have been able to achieve affordability through a collaborative approach that comprises industry partnership and favourable government policies,” said Chepkwony.
Safaricom CEO Peter Ndegwa on his part observed that the plant will empower Kenyans by creating employment opportunities as well as high-quality smartphones and economic growth.
“The launch of EADAK reaffirms our belief in the power of connectivity to transform lives and drive economic progress. This partnership underscores our relentless pursuit to expand 4G access and empower Kenyans through affordable, high-quality smartphones, create employment opportunities and grow our economy,” said Ndegwa.
The devices will be available countrywide at Faiba shops and dealer stores as well as Safaricom shops and Masoko online platform.
The anchor mobile phone devices will be the 4G-enabled Neon 5” “Smarta” and 6 ½” “Ultra”, with further devices diversifying the product range to be launched in the next few months.
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