Safaricom, M-PESA Africa, and Sumitomo Corporation, a leading Fortune 500 global trading and business investment company, have announced calls for tech startups looking to join the Spark Accelerator program.
According to a statement to newsrooms on Friday, January 12, the Spark Accelerator program aims to accelerate early stage startups to grow and scale their businesses.
The three-month accelerator program will provide a blend of training, mentorship, funding and go-to-market support to spark the growth and scale of ventures that come into the accelerator and set them up for long-term success.
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Safaricom CEO Peter Ndegwa mentioned that they had restructured the program to address the challenges that hinder early startups from growing to scale.
"With the accelerator, we are offering more than just capital injection which is what we did previously with Spark Fund," Mr Ndegwa stated.
The Spark Accelerator will benefit Fintech and Content startups in the initial phase.
It will take an ecosystem-based approach to identify and accelerate the startups by leveraging a team of experts who understand market dynamics, and emerging tech and who are keen to enable continuous innovation.
Participating startups are set to benefit with access to technical support to develop mini-apps embedded into Safaricom’s M-PESA Super App, empowering them to reach more than 4 million customers who use the app.
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