Safaricom will reward 15 customers and 15 businesses every hour for 15 days from today as it marks 15 years since Mpesa was launched.
Speaking on Monday, Safaricom CEO Peter Ndegwa said that since the launch of the service in March 2007, Mpesa has grown to more than 51 million customers, 465,000 businesses, 600,000 agents, and 42,000 developers across Kenya, Tanzania, Mozambique, the Democratic Republic of Congo, Lesotho, Ghana, and Egypt.
The service processes more than 61 million transactions a day making it Africa’s largest fintech provider.
“We launched M-PESA back in 2007 in a bid to deepen financial inclusion for our customers by connecting them to useful and affordable financial services. In 15 years, we have seen population access to formal financial services grow to as high as 83% as we introduced additional services and reached more customers.
"Going into the future, we continue to build on our purpose to transform lives by providing our customers with a wide variety of digital solutions that empower them in an increasingly digital world, ” the Safaricom CEO stated.
As part of the 15-year celebrations, Safaricom will reward 15 customers and 15 businesses every hour for 15 days from March 7th, 2022 to March 22nd, 2022 for sending money or making payments through the M-PESA Super App and M-PESA Business Super App.
In 2021, Mpesa Africa launched the Mpesa Super App and an Mpesa Business Super App which enable any business on the service to run a virtual store front providing their services virtually through M-PESA Mini Apps.
The winners will be randomly selected and will get back 15% of the transaction value up to a maximum of KSh. 1,000.