Eric Latiff is a veteran media practitioner and one of the most celebrated radio presenters in the country today.

Latiff host a four-hour morning show called the "Situation Room" on Spice FM alongside Njeri Thorne, Dr Charles Muga, and Nduh Okoh.

The show focuses on critical matters that affect society today. The show, since its launch, has filled a void that had existed in the radio industry, by discussing topics that have led to constructive conversations and a real fan favourite.

Due to its focus on current affairs, truth-oriented interviews, the Situation Room has attracted several top politicians in the country, as well as other top minds.

Latiff boasts over two decades of experience in the media industry. As a broadcast journalist, he has served in various capacities including as a radio and TV producer, manager, presenter, news editor, news anchor, and digital media strategist.

He is also into creative writing, broadcast engineering, on-air talent nurturing, and training as well as media management.

He has a passion for the development of media in tandem with societal and technological advancements.

According to his LinkedIn profile, Latiff is Latiff is a director at Zeze Digital. It is a data-driven marketing agency that helps clients understand and effectively maximise the use of social media in marketing and communication.

Before joining Standard Media Group (SMG), the 56-year-old worked at Capital FM as a digital manager, news editor and anchor.

He has previously also worked as a producer at Kameme FM, senior anchor at KTN, also as a radio and TV producer at Family Media.

Latiff was the founding Station Manager at K24.

A perusal of his articles and social media engagements while at Capital FM depicts a man passionate about journalism and a strong believer in the power of the word as conveyed through the media.

Latiff is the founder of an online page that champions devolution called I Run This City. The page creates a communication channel between members of the public and counties and facilitates engagement through which netizens can share their personal opinions on the progress of devolution in the country.