Editor's Review

Tugi has grown his social media following with his unique content that features his honest but comical take of things in life.


The ever-evolving social media age has presented numerous opportunities to content creators of all kinds. And in recent years, a lot of people are making their living online.

Kenya in particular has thousands of content creators that use YouTube to express their talent and ideas.

In this segment, Nairobileo.co.ke profiles YouTuber Blessed Tugi, son of comedian Timothy Kimani alias Njugush and Celestine Ndinda.

File image of Njugush and his son, Blessed Tugi. |Photo| Courtesy|

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Tugi has grown his social media following with his unique content that features his honest but comical take of things in life.

His YouTube channel which was set up by his parents boasts over 136,000 subscribers as of December 2021.

In the channel, Tugi reacts to life situations and circumstances. Also, his interaction with his parents appeals to a huge audience.

In December 2022, Tugi was awarded the YouTube Creator Award, popularly known as the Silver Plaque after his channel surpassed 100,000 subscribers.

In most of the videos, Tugi is filmed in various life situations for instance going shopping with his mother, commenting on certain issues like the reopening of schools, visiting toy havens among other amusement places.

His video imitating Health Cabinet Secretary Mutahi Kagwe went viral.

File image of Njugush, Celestine Ndinda and their son, Blessed Tugi. |Photo| Courtesy|

A spot check on Blessed Tugi's YouTube channel revealed that he averages over 60,000 views per video with some garnering up to 200,000 videos.

Several other celebrities in the country have launched YouTube channels and social media pages for their children. They argue that these are just digital photo and video albums.

For children, YouTube developed YouTube Kids that provides a version of the service-oriented towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate viewing for children aged under 13.

Here is a video of Tugi courtesy of YouTube: