Kenya Film Classification Board (KFCB) Chief Executive Officer Ezekiel Mutua has criticised the media on the rush to break death stories.

The KFCB boss poked holes in the concept, stating that it had a negative psychological effect.

He urged the media to consider the families of the deceased.

File image of KFCB CEO Ezekiel Mutua. |Photo| Courtesy|

"Before you post news about someone's death, please try to establish whether their immediate family members know about it. It's wrong for people to find out about the death of their loved ones through social media.

"There should be absolutely no competition in breaking such news!"  Mutua wrote.

A section of netizens was in agreement with Mutua, arguing that learning about the death of a close friend or relative on news was traumatizing.

His sentiments come at the back of the recent number of famous people who have died and the news of their demise widely televised.

For instance, media houses have gotten calls not to publish certain stories because they may mentally de-stabilize someone somewhere.

The Mutua-led KFCB serves to regulate the content channeled through media platforms in the country.