Leading sports betting company SportPesa is facing another shutdown after the Betting Control and Licensing Board (BCLB) summoned its new owner Milestone Games Limited for a meeting to explain why the company’s license should not be revoked.
BCLB had suspended the use of ‘SportPesa’ brand name, but Milestone Games Limited moved to court and was cleared to use the said name.
According to BCLB, the move by Milestone Games Limited to use the SportPesa brand name is a breach of the agreement they signed before being awarded an operation license.
“It is the view of the board that the aforementioned actions of the company constitute a material breach of the applicable requirements for which its licence may be cancelled or varied,” BCLB boss Cyrus Maina said in a letter to Milestone Games Limited.
The directors of Milestone are therefore expected to appear before the board in a meeting that will decide the future of the betting firm.
Meanwhile, SportPesa on Wednesday made a comeback after the High Court lifted the betting board's ban on the use of the brand name “SportPesa” in the country.
In a statement, Sportpesa said: "Our services are back on. You can withdraw money, deposit and play on your favorite games.
The news of the firms return elicited massive reactions with a section of netizens lauding the company for fighting for its place in the Kenyan market.