Editor's Review

The State broadcaster is keen on reclaiming its position as one of the leading media houses in Kenya.

Cabinet Secretary for Information, Communication and the Digital Economy Eliud Owalo on Tuesday morning toured the Kenya Broadcasting Cooperation offices at the Broadcasting  House, Nairobi. 

The CS was accompanied by PS Broadcasting & Telecommunications Esther Koimett.

The visit comes amidst reports of the planned rebranding of the State-owned media house.

During his visit, Owalo met with the executive directors of the broadcasters 

The State broadcaster is keen on reclaiming its position as one of the leading media houses in Kenya. The station used to have interesting programmes and well-packaged news bulletins before private firms joined the market and elbowed it out.

ICT CS Eliud Owalo. PHOTO | COURTESY

The station suffered heavily when local media houses poached their top talents and in the end, experienced a drop in revenues that they could not sustain their operations.

KBC has undergone several launching in a bid to regain its position but that has seemed difficult to achieve.

KBC broadcasts in English and Swahili. The corporation started its life in 1928 when Kenya was a British colony. It was the first station in Kenya.

It also has several radio stations that broadcast in most local languages.