Editor's Review

More than 3 million customers use the M-PESA Super App, up from 1.2 million in April 2023. 

East African Breweries PLC and Vivo on Thursday, July 6 announced a partnership to launch The Bar and Shell apps on the M-PESA Super App.

Speaking during the Mpesa Super App Partners' Forum, Safaricom CEO Peter Ndegwa stated that more than 3 million customers and 278,000 businesses use the M-PESA Super App and M-PESA Business App monthly.

Mr. Ndegwa noted that more than 8 million customers had downloaded the M-PESA Super App. 

“We are excited to welcome East African Breweries and Vivo as partners on the M-PESA Super App. The Bar and Shell apps will provide the more than 3 million customers on the app with the increased convenience of shopping online coupled with free deliveries and more value when fuelling at Shell outlets.

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"We have more than 20.5 million smartphones on our network compared to an overall customer base of 43.7 million customers. 14 million of these smartphones are 4G enabled, with our 4G network reaching more than 98% of the country’s population," Ndegwa stated. 

EABL’s The Bar app will enable customers to shop for drinks with free delivery or book a bar setup for parties and make payments through the M-PESA App. 

From left, Safaricom PLC, payments tribe lead, Isaac Gachugu presents the Shell Mini app dummy to Shell Vivo energy country marketing manager Mark Senteu to launch the availability of Shell on the M-PESA super app during the MM-PESA super app partners forum at the Michael Joseph Centre in Nairobi. 

Vivo will provide customers who fuel at Shell outlets with a loyalty app that will automatically be linked to their M-PESA accounts. 

This means that when a customer fuels and pays with M-PESA, they will receive points to the app based on the payment made through their M-PESA Account. The points can be redeemed for select items and services at Shell outlets.

The two services are set to be rolled out in coming weeks and join more than 60 other firms that are providing their services through apps hosted on the M-PESA Super App, including government parastatals and counties.

Safaricom provides hosting, distribution, and marketing support to the different businesses on the App.

More than 3 million customers use the M-PESA Super App, up from 1.2 million in April 2023. In Safaricom’s latest financial year to April 2023, the Super App processed 489 million transactions with a value of KSh. 1.3 trillion.