Kenyan boy band SautI Sol raised about Sh10 million during the virtual concert releasing their Midnight Train album.
The amount raised was revealed by lead singer Bien-Aime Baraza.
The album was launched back in August, and the group resorted to an online release due to restrictions imposed by the coronavirus pandemic.
The Midnight Train virtual experience album made history after peaking at more than 30000 viewers. It became the most-viewed YouTube premiere by a local act.
According to Baraza, releasing an album during the period was a fantastic experience considering the pandemic had crippled most sectors.
“Releasing our album during COVID-19 was the most amazing thing we did for ourselves as people are taking in music very differently. Art & music has been an essential service in helping people get through COVID-19.Our online concert raised $100,000,” said Baraza.
The amount was raised within 91 minutes. Sauti Sol was joined by other Sol Generation artists like Bensol and Nviiri The Storyteller.
The concert also featured Xenia Manasseh, Lisa Oduor-Noah, and Okello Max, who have worked with Sauti Sol on different projects.
Virtual concerts have become a new norm globally. Event organizers have been forced to adapt to the new reality, with several artists and musical institutions taking the show online to share some musical joy.
During such performances, musicians usually call for donations from fans to keep their craft going.
In Kenya, most musicians rely on performances to earn a living, and the pandemic dashed their hopes to make a living.
Notably, leading music award shows such as BET have also turned online. On Sunday, November 15th, the Afrimma music awards were also held virtually.